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USAID Farmer-to-Farmer in Beni Mellal

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byErrachid Montassir
onSeptember 29, 2021

This week, the Farmer-To-Farmer (F2F) team launched two different assignments in Beni Mellal region, aiming to enrich two local agricultural cooperatives and assist them to achieve their goals.

The first host organization (HO) “Tamghart group” aims to value and promote Moroccan plants nationally and internationally through their cosmetics products. Therefore, they seek management and expertise in sustainable cosmetics production, so they can improve the quality and quantity of the product to increase income and thus improve living conditions for their members and their families and create more jobs for community members, especially girls. Charaf Eddine Mansouri the F2F local Volunteer and Joe Anne the paired remote U.S Volunteer will work together with the HO members to adapt their previous business plan, in order to enhance it based on new data and information, as this will help the host to have a clear idea of their project, submit a strong project proposal.

And the second HO “The Union de coopératives Apicoles de Bzou” members carry a perfect knowledge of beekeeping, furthermore, they produce good quality and big quantities of honey. However, they struggle in selling their products. Now the HO requests a volunteer to help its members create a website to increase their sales. Currently, they sell to wholesalers who pay a low price. The F2F program assigned local and remote paired U.S Volunteers to assist the HO in order to develop a website, as this will increase their sales, especially online, so they can reach international buyers, as well as their income and thus improve living conditions for their members and their families.

The USAID F2F program does not only strengthen local communities but also creates sustainable project modules in North Africa.