A Strategy for a New Season
Expanding Success
Since our founding in 2000, we have guided many impactful programs to success. Some — like our water projects — have short timelines but provide long-term benefits. Some are ongoing with ripple effects creating positive change. The IMAGINE workshops central to our commitment to Women’s Empowerment is an example of a continuing program that benefits an increasing number of families each year.
In this new season, our goal is to expand our support of Moroccan communities and become a model of sustainable community development across Morocco. By updating our digital presence, we are able to attract more supporters, partners, and funders to better meet the needs of the communities with whom we work.
Brand Stategy
We are excited to share an updated logo and visual identity. This part of our brand strategy seeks to increase our recognizability, which positions us to be highly considered when potential new funders, supporters, agencies, and institutions are looking for an effective sustainable development partner in Morocco. It places us at the forefront of these efforts in the MENA region and opens possibilities for more development projects.
Digital Strategy
We have developed a new website to act as the central hub for our activities. It improves our global visibility and informs our partners and beneficiaries about our programs, successes, and goals. Most importantly, it provides a variety of ways for you to be more directly involved in our work. The resources available on our new site provide insights into our thinking, celebrate the communities we work with, and clearly communicate our value to Morocco, the MENA region, and the world.
Pathways to Participation
The site makes it easier for all of our supporters and partners — individuals, government agencies, corporate partners, and academic institutions — to interact and work with us. We honor the contributions of each group and provide information about how we can best collaborate to achieve shared goals.
Sharing Successes
We always want to celebrate the results of successful projects with the funders and supporters who made those projects possible. Our new website honors their contribution to sustainable community development by highlighting success stories. Along with the joy of sharing these stories with existing partners, we also hope these stories will encourage new funders to partner with us in the future.
Program Details
With the creation of a new website, we took the opportunity to better explain the range of our programs and our integrated approach to sustainable development — a strategy for formalizing what was previously an ad hoc referral system.
Support a Project
For the first time, supporters can donate directly to a specific project. One of the joys of using modern digital platforms is our ability to offer this level of direct contribution. We are excited to provide this new opportunity for involvement.
Providing Resources & Insights
We have long provided informational resources and insights about sustainable community development through our blog. Our new website helps us organize these resources and make them easier to access. This is a strategy that benefits people and organizations within and beyond Morocco.
Get to Know Us
People are at the heart of all of our programs, and we understand the strategic importance of building strong relationships with our beneficiaries, funders, and partners. With our new site, we are able to tell our story, describe our values, and introduce people around the world to our dedicated team.