FRÉ AND HAF PARTNER FOR WOMEN’S CULTIVATION AND OWNERSHIP OF ARGAN TREES
By Max Bone
Social Media Team Memeber
The High Atlas Foundation is thrilled to announce a new partnership with FRÉ, a company that uses organic argan oil to offer a skincare solution for women who work out, formulated for skin that sweats. FRÉ uses argan that is harvested and processed in Morocco, and they are committed to giving back to the communities that make their world-class product possible.
FRÉ and HAF are working to empower women. Having extensive experience working with argan nuts, FRÉ understands the crucial role that rural Moroccan women play in making their first class product available to world markets.
FRÉ and HAF will plant argan trees in the Province of Essouira that will be cultivated by women’s cooperatives, and we will assist the organic certification and sale of their product in local and international markets. This will be a fundamental change for the women’s cooperatives: as instead of processing the product of others for an excruciatingly low salary, they will now be able to cultivate, process, sell, and receive the entire profits from their own argan.
HAF and FRÉ are also teaming up in order to expand environmental education and preservation with women and youth groups. Environmental preservation is a cornerstone for both FRÉ and HAF. Our partnership with FRÉ will allow us to plant trees at public schools to encourage students to be empowered environmental stewards, and make all of Morocco a greener place.
The High Atlas Foundation is grateful to FRÉ, and all of the partners who enable us to carry out our work driven by Moroccan communities to brighten the future of women, children, and the entire world.