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FRÉ AND HAF PARTNER FOR WOMEN’S CULTIVATION AND OWNERSHIP OF ARGAN TREES

 

By Max Bone

Social Media Team Memeber 

 

The High Atlas Foundation is thrilled to announce a new partnership with FRÉ, a company that uses organic argan oil to offer a skincare solution for women who work out, formulated for skin that sweats. FRÉ uses argan that is harvested and processed in Morocco, and they are committed to giving back to the communities that make their world-class product possible.

 

FRÉ and HAF are working to empower women. Having extensive experience working with argan nuts, FRÉ understands the crucial role that rural Moroccan women play in making their first class product available to world markets.

 

FRÉ and HAF will plant argan trees in the Province of Essouira that will be cultivated by women’s cooperatives, and we will assist the organic certification and sale of their product in local and international markets. This will be a fundamental change for the women’s cooperatives: as instead of processing the product of others for an excruciatingly low salary, they will now be able to cultivate, process, sell, and receive the entire profits from their own argan.

 

HAF and FRÉ are also teaming up in order to expand environmental education and preservation with women and youth groups. Environmental preservation is a cornerstone for both FRÉ and HAF. Our partnership with FRÉ will allow us to plant trees at public schools to encourage students to be empowered environmental stewards, and make all of Morocco a greener place.

 

The High Atlas Foundation is grateful to FRÉ, and all of the partners who enable us to carry out our work driven by Moroccan communities to brighten the future of women, children, and the entire world.

 

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HAF tweets

HafFdtn Out of 20 women in Ourika, only one woman knew what Moudawana, the Moroccan family code is. Why is this?
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HafFdtn For the first time, HAF Imagine/Moudawana facilitators have integrated the Moroccan family code into our empowerment workshops.
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HafFdtn At the Imagine/Moudawana empowerment workshops we conduct in with women their young daughters and toddlers, they are crucial!
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HafFdtn Empowerment of individuals is a journey that transforms how one sees themselves, their communities and the world.
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HafFdtn The voice of women in communities must drive change. Nothing can succeed if they are not involved in decision-making and action.
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HafFdtn In the participatory process, people can not be treated as props. They must be the ones identifying problems, and formulating solutions.
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HafFdtn By engaging in the participatory process, individuals are given the ability not just to have a voice, but to have a lasting impact.
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HAF in Morocco

High Atlas Foundation
4 Rue Qadi AyaadAl Manar 4A - 3rd floor - Appt. 12 El Harti, Guéliz, MARRAKESH 40.000 - Morocco

Tel: +212 (0)5 24 42 08 21
Fax+212 (0)5 24 43 00 02 

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Directions to HAF Marrakech Office

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High Atlas Foundation
High Atlas Foundation 332 Bleecker Street, #K110, NEW YORK, NY 10014
USA

Phone: +1 (646) 688-2946
Fax: +1 (646) 786-4780

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